Insights
Ideas for a more
thoughtful way to work.
Practical perspectives on creative work, useful AI workflows, and building experiences around people.
Creative practice
Start with the brief, not the prompt
A practical way to give every AI-assisted project a clearer starting point.
2 min read
Workflows
Build your first useful AI workflow
Choose one recurring task, make the handoffs visible, and improve it with real examples.
2 min read
Product design
Design AI experiences around a clear next step
Make intent, waiting, revision, and recovery feel like one considered experience.
2 min read
Team collaboration
A shared prompt library people will actually use
Turn a collection of saved prompts into a small, understandable team resource.
2 min read
Quality & craft
Review generated work with an editorial eye
A simple review rhythm for making drafts more accurate, useful, and recognizably yours.
2 min read
Building with AI
Move from a promising prototype to a useful pilot
Define the audience, success criteria, and feedback loop before widening access.
2 min read